Discover Topic
Design Change to match the other dimensions
Last updated
Design Change to match the other dimensions
Last updated
In short the whole of 'discover' of the old is now reduced to just one Dimension of discover, called " Topics". The entire backend and data of this dimension stays the same. However, the design was changed to fit the rest of the dimensions.
This dimension is dedicated to trending topics from a particular market based on 3 platforms, You Tube, Google and TikTok (not available in all markets)
Reading it and understanding it is very simple. To the left is the panel to toggle between the dimensions. In the center stage, we have Topics divided in to Google, Tiktok and YouTube.
The refresh button at the top is now more pronounced and it has the country drop down next to it. The country will always be defaulted to the portfolio. However, as long as there are countries assigned to a portfolio, the user can change it from the drop down.
The numbers marked in the bubble are just serial numbers and not ranks. When you hover the mouse on the row, the Find out more button will pop up a little bit.
It will automatically initiate a probe to identify the reason why that topic is trending and give you the answer.
If the reason interests you, there is a button to move in to the next stage of asking whether or not you want the topic to be leverage by your brand. Click on the button 'Find out' to move ahead.
The features are still the same. You can refresh the suggestion. You can check if conasumr.ai agrees with you to leverage the topic. However, the red triangle also throws a word of caution. Hover over it to discover the caution. The 5 written at the far right side shows the confidence level in its decision making to leverage it to your brand.
The next step as usual, is to Move over the creating a campaign brief and it will take you to Pre-flight creative
As mentioned above, it is to match the newer dimensions adding on. However, there were also issues with the older designs.
Cognitive overload due to multiple picture.
The older screen was too cluttered, so it is difficult for the user to take an action or choose the right action
The animations did not look like a mature design.
Once clicked on more options the Topic name was not available so it was forcefully accommodated later.
