Search Term based campaign optimization
What is changing?
Until now, consumr.ai’s support for keywords inPerformance Max (P-Max), and Demand Generation campaigns was limited and somewhat siloed. In Google campaigns, performance visibility was available but not deeply tied to search term analysis. In P-Max, keyword suggestions were only based on broad “scale vs. efficiency” logic, without clarity on which exact terms were driving results. In Demand Gen, there was no support at all for keyword performance.
With this release, consumr.ai unifies keyword and search term intelligence across all three campaign types. Users will now see:
Search themes / Keyword segment performance—powered by the actual search terms triggering ads.
Clear recommendations to add high-performing terms as exact matches and add newly discovered terms as phrase matches.
A consistent interface across all Google campaign types, so performance analysis and optimization feel the same across all.
How is it changing?
Search Term Attribution
consumr.ai analyses raw search terms coming from Google. These are attributed back to the right keywords, search themes, or segments, so performance is not guesswork but based on real consumer queries.
Keyword Optimisation Actions
High-performing search terms → recommended as exact matches.
New, unthought-of terms (expanded broad match discoveries) → recommended as phrase matches, to capture variants.
Unified Treatment Across Campaigns
Search campaigns: retain match type granularity (exact/phrase).
PMax & Demand Gen: no native match types, but the same analysis applies; users see performance at search theme or segment level.
User Control vs. Black Box: Instead of only being told “add scale” or “add efficiency” keywords, users now see which terms perform and why, and decide what to promote or remove.
Why is it changing?
Because keyword handling was too much of a black box before:
In PMax, marketers only knew whether to scale or optimize efficiency, but had no visibility into which search terms actually worked.
In Demand Gen, keywords weren’t supported at all, making optimization impossible.
This guesswork left marketers blind to the real drivers of traffic and conversions.
By shifting to search term–driven intelligence, consumr.ai is:
Democratizing transparency—showing marketers exactly which consumer queries perform.
Aligning with human context—moving away from funnel-based guesswork to data-backed optimization.
Increasing control—letting users act (add/remove/shift match types) instead of relying on Google’s opaque automation.
Unifying experiences— PMax, and Demand Gen now feel consistent, making cross-campaign strategy easier.
Ultimately, this change transforms consumr.ai from being a keyword recommender into a search term intelligence engine, giving marketers confidence that every optimization is grounded in real consumer behavior.
When is it changing?
It is scheduled to go live on Sept 2nd, 2025
Where is it changing?
Google Campaign Optimization
Who does this change for?
All users, admins, and organizations that have access to Google Campaigns.
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