Google Campaigns: Guided Flow
A changing in our narrative for Google Campaigns
What is changing?
Changes in the input flow of Guided flow for Google Campaigns
Why is it changing?
There are quite a few reasons (as mentioned below) why we changed the flow:
In our regular sessions review, we realized that most users are not sure of what brief to enter. Most of them enter very broad briefs like, “ I want leads”, when the purpose of brief is to fine tune the segment recommendations.
Objective is something that everyone is aware of, since our objectives align with the objectives that Google offers.
This makes Brief, Landing page and AI Twins optional. However, the more information a user enters. It allow us to be more precise and accurate in our plan.
Majorly, this change helps us build closer to our narrative. The product narrative is about making consumer intelligence actionable by reducing guesswork and reflecting real human context. This shift—from plain keywords to landing page + behavioural twin + specific brief—
Moves the platform away from being “just another contextual player.”
Positions it as human-like in understanding context, mirroring how consumers actually think and behave.
Reinforces the story that consumr.ai doesn’t just help with ad operations, but bridges the gap between consumer psychology and campaign targeting
So, while it looks like a small technical tweak [ "contextual signals beyond keywords" ], in narrative terms it’s a big leap: it demonstrates that consumr.ai is not building ads around isolated words, but around human context and intent.
How this matches the narrative? The new contextual signals are no longer just based on keywords (as most contextual targeting tools in the market do). Instead, they are derived from a combination of three inputs:
Landing Page – extracting signals from the actual page where traffic is driven (because keywords aligned to the landing page resonate better and boost conversion).
AI Twin (optional) (that bring in the Behavioural Layer) – adding consumer personality traits and behavioural context (e.g., risk-averse senior vs. adventurous bachelor).
Brief (Optional) – letting users refine their objective with niche details (e.g., “get pediatricians” instead of just “get leads”).
By combining these three, consumr.ai can create customised contextual segments that reflect consumer motivations far more accurately than generic keyword-based segments
How is it changing?
In the current flow on app, as shown in the screenshot. When you go to Google campaigns and click on “Create Segments” and then choose the flow, “ Guided”. You will be required to Enter a User brief first and using that it will recommend and objective, that you can manually change. Later you can also optionally provide an AI Twin or a Behavior report.
In the new flow that is currently Live on Test Env, we have changed the flow. Here the user will first be required to select an Objective and then optionally provide a landing page, a user brief and/or an AI Twin. As shown in the screenshot below:
When is it changing?
It is currently live on. You can login and test it now. It will go live on app.consumr.ai on Sept 2nd 2025.
Where is it changing?
Guided flow: Search Themes in Google Campaigns
Who does this change for?
All users, admins and organizations that have access to Google Campaigns.
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